Mississauga, ON. — July 7, 2022. Continental is proud to announce its latest partnership with Tree Canada in the united front to advance efforts in a cleaner and more sustainable future. Through Tree Canada’s Partners in Planting program, Continental Tire intends to invest in a program with Tree Canada and support the tree planting initiative by hosting a planting event. 

Since 1871, Continental has been developing pioneering technologies and proprietary services that facilitate sustainable and connected mobility of people and goods. Thriving to be the most progressive tire company, environmental and social responsibility is at the top of Continental's goals. Tree Canada is the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments in every province across Canada. They plant the right trees in the right places and provide them with the best opportunity to take root and thrive. With their partners and sponsors, Tree Canada has planted more than 84 million trees.

"It is an honour and privilege to partner with Tree Canada," said Okan Sen, Continental Tire Canada's National Marketing Manager. "Through this initiative, we will be investing with Tree Canada in the future of our green spaces in our communities. Sustainability within the manufacturing plants, R&D studies such as ContiRe.Tex technology using polyester yarn obtained from used PET bottles, logistics, and extending tire life cycles to reduce waste are among our many global initiatives supporting the environment at Continental. Still, this one will be our local contribution to support the fight against climate change and our local way of giving back to nature, wildlife, and our communities". Explained Sen.

“Tree Canada’s mission is to inspire, educate and enable Canadians to plant and nurture trees to improve lives and address climate change” says Nicole Hurtubise, CEO, Tree Canada. “We are thrilled that Continental Tire Canada shares the same goals, and we are grateful for their support to help us grow better places to live.”

The tree planting event will take place in the Fall of 2022 with the participation of Continental Tire Canada employees.