•  Continental Tires is awarded the Mercedes-Benz AG Preferred Partner status in Malaysia (September 2023 to August 2025)
•  This distinction underlines Continental’s commitment in putting its customers at the center of its focus and outperforming the industry with customer-centric solutions and operational excellence

19 October 2023. Continental Tires is awarded the Mercedes-Benz AG Preferred Partner status in Malaysia, valid from September 2023 to August 2025.  As a preferred partner, Continental receives access to central order and sales tools linking to Mercedes-Benz AG’s network and a direct online platform to fulfil orders. Joint promotions and customer events are also introduced to benefit and elevate the in-store retail experience for car owners. This distinction underlines Continental’s commitment in putting its customers at the center of its focus and outperforming the industry with customer-centric solutions and operational excellence.

“Our customers ambitions are our driving force”, says Dalibor Kalina, Head of Business Area Replacement Tires APAC, “Being awarded as the preferred partner by a renowned premium car manufacturer demonstrates our outstanding technological capabilities and dedication to support our customers in achieving their business goals.”

Continental is well-positioned to create closer and joint synergies with all its customers to provide best-fit products and services in tire after-sales. Continental supplies MO (Mercedes Original) product lines that are tailored for the stringent requirements and highest standards set to best fit each vehicle model, with zero compromise on safety. In support of this partnership, the German premium tyre manufacturer is committed to work closely with the customer’s retail channels to meet aftermarket demand and supply the subsequent tire changes needed throughout the life of those vehicles.

Best-Fit Solutions for Better Growth Together

Continental is one of Mercedes Benz’s top partners worldwide for the OE-Tyres as well as tire replacement business, equipping the whole range of the car manufacturer’s portfolio, from A- to GLS-Class, fitting tires such as SportContact 6, EcoContact 6, EcoContact 6Q, PremiumContact 6, and SportContact 7.

Operational Excellence for Greater Retail Success

Globally and across Asia-Pacific markets, Continental and its customers share the same commitment to provide the car owners with outstanding consumer experience. This involves not only by providing rich choices of tire portfolio, but also ensuring stable supply and agile logistics. Mr. Kalina remarks, “Continental will continue to dedicate our tire business expertise to grow this partnership and look forward to our joint success in the Asia-Pacific region.”

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

The Tires group sector has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with 57,000 employees and posted sales of €14 billion in 2022 in this group sector. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the tire business includes services for the tire trade and fleet applications, as well as digital management systems for tires.

Press contact

Lin Lin Zhao
PR & Brand Communication Manager APAC
Continental Replacement Tires APAC
Phone: +86 1350 178 5849
Email : Linlin.zhao@continental.com

Website                                           www.continental-tires.com

Press portal                                    www.continental.com/press-tires

Media center                                   continental.com/media-center