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Seprama – Reliable Fleet Support with Continental

Discover how Continental supports the fleet of the leading roadside assistance service provider in Portugal.

Operating a fleet of 250+ vehicles, Seprama is Portugal’s leading roadside assistance provider, ensuring fast and reliable service across Europe. To minimize downtime and repair costs, they rely on Continental VanContact Ultra for their tow trucks and service vans.

The VanContact Ultra offers reinforced sidewalls and extended durability, reducing tire-related breakdowns and keeping the fleet running efficiently. In partnership with Continental, Seprama benefits from tailored tire solutions and preventive maintenance, ensuring maximum reliability on the road.


  • Seprama and Continental share a common goal: ensuring that no vehicle is left stranded on the road.
  • Find out how Continental optimises tire management with tailored solutions and preventive maintenance.
  • With Continental's technical support, Seprama keeps its tire management under control — giving them the peace of mind to focus on what truly matters.

Seprama Headquarters, Leça da Palmeira

Seprama: A reference in vehicle transport and roadside assistance

Founded in 1989, Seprama is Portugal’s leading company in roadside assistance, vehicle recovery, and the transport of accident-damaged and broken-down vehicles across Europe. The company serves private customers, insurance companies, and transport businesses, ensuring that any vehicle — from cars to heavy-duty trucks — reaches its destination safely, even in unexpected situations.

With a fleet of 190 towing vehicles, 50 car carrier trailers, and 15 mobile repair vans, Seprama ensures fast and efficient operations.

Beyond towing and transport services, Seprama provides roadside repairs, helping resolve minor breakdowns directly on the road to minimise customers' downtime.

Our biggest challenge is to deliver prompt service so our clients aren’t left waiting.

Américo Araújo, CEO of Seprama (Procarro Group)

Américo Araújo, CEO of Seprama (Procarro Group)

Seprama's commitment to technology, training, and innovation has enabled the company to stand out from the competition and optimise its services. State-of-the-art equipment, such as real-time monitoring systems and digital fleet management solutions, ensures that each Seprama vehicle is ready to respond swiftly to any assistance request. Ongoing training for drivers and technicians guarantees a professional, efficient, and safe service, strengthening the trust of partners and customers in every operation.



Winning challenges with technology and efficiency

With over 300 employees and more than 250 vehicles covering an average of 100.000 km per year, Seprama faces daily pressure to deliver a fast and efficient service to its customers.

Américo Araújo highlights one of the biggest challenges in the sector: "Nobody likes to be stuck on the road. Managing the expectations of policyholders and insurance companies is one of our biggest challenges."

To meet this demand, choosing the right tires is essential. Horácio Ferreira, Seprama’s Fleet Manager, emphasises the versatility of Continental tires in their operations: "In our operations, we use various types of tires — in total, over 20 different tires in various sizes. Continental offers a portfolio that covers all our needs, making the day-to-day management of our fleet much easier."

Seprama’s towing vehicles rely on the VanContact Ultra. Designed for demanding conditions, this tire significantly reduces the risk of impact damage and offers exceptional durability. Horácio highlights its advantages: “Because it’s a highly durable tire with reinforced sidewalls, it allows us to reduce repairs and minimize downtime for our fleet."


For our commercial vans, we chose the VanContact Ultra for its robustness and durability.

Horácio Ferreira, Fleet Manager of Seprama

Horácio Ferreira, Seprama's Fleet Manager

VanContact Ultra. Made to endure. For years and years.

One of the greatest challenges for fleets is frequent downtime for tire repairs or replacements. The VanContact Ultra helps solve this issue. Engineered to withstand the toughest conditions, it ensures safe and efficient driving that lasts.

Thanks to its robust construction, the VanContact Ultra minimises the risk of damage from impacts. This means fewer unexpected stops, keeping the fleet operational for longer.

Moreover, its optimised tread design and high-quality compounds deliver outstanding mileage performance, extending tire lifespan and significantly reducing fleet operating costs.


A partnership for success

At Continental, we offer more than just tires. We conduct a detailed fleet analysis to ensure the best solution for each fleet specific needs. This analysis includes identifying tire sizes, vehicle types, axle configurations, tire pressure checks, route characteristics, stopping frequency, and load capacity, among other factors. Based on this data, we provide tailored recommendations for the best tires for each operation.


We design a solution that not only maximises tire mileage, but also considers fuel efficiency.

Filipe Lima, KAM Commercial Consumer Business

Filipe Lima, KAM Commercial Consumer Business Filipe Lima, Consultor Comercial da Continental

Continental’s partnership with Seprama doesn’t end with the delivery of tires — on the contrary, it marks the beginning of a continuous and proactive collaboration. This includes regular visits from Continental’s technical team to monitor tire conditions, assess performance, and implement preventive maintenance measures.

Fernando Bastos, Continental’s After-Sales Manager, explains how this support ensures Seprama’s fleet is always ready for daily challenges:

"As business partners, even after the sale, we perform regular fleet inspections, focusing especially on tire pressure and tread depth. Afterward, a report is sent to the client, providing an overview of their vehicles and enabling preventive rather than corrective maintenance, ultimately reducing the overall operational costs of their fleet."


Even after the sale, we perform regular fleet inspections, focusing especially on tire pressure and tread depth.

Fernando Bastos, Continental's After-Sales Manager

Fernando Bastos, Continental's After Sales Manager

This ongoing commitment allows Seprama to focus on what truly matters: delivering outstanding service to its customers. With Continental’s support, Américo Araújo and his team have peace of mind, knowing they have a trusted partner in tire management. This confidence enables them to tackle daily challenges with greater security, ensuring that Seprama is always ready to provide a fast, efficient, and high-quality service across Europe.

Continental’s support allows us to focus on our work, knowing the tire management is in good hands.

Américo Araújo, CEO of Seprama


Américo Araújo, CEO da Seprama, com frota de pronto-socorro

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