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The Right Tire for Your Material Handling Needs: Continental, General Tire and Barum

3 Brand Strategy


Whether for heavy-, medium- or light-duty use, selecting the right material handling tires is crucial. From international logistics centers to regional operations and from manufacturing to warehousing, Continental, General Tire and Barum offer the right forklift tires for every industrial application. Under the Continental umbrella, this tailored tire portfolio is designed to meet various customer needs. Here, you will find a guide to help you select the right industrial tire for your specific application and maximize the efficiency of your fleet.

Continental – premium tire solutions for high-intensity material handling

Industrial tires are subject to heavy loads and continuous operation. Continental offers reliable tire solutions for demanding, high-intensity material handling applications that require high mileage, endurance and durability. With their excellent mileage and low rolling resistance, Continental’s premium brand tires are particularly suitable for forklifts and other industrial vehicles used in 24/7 shift operation. Continental material handling tires are characterized by their robustness and durability and ensure maximum efficiency – ideal for long-distance transport and the requirements of large (multi-)national production, service and logistics companies.

General Tire – versatile tires for medium-duty industrial applications

Not every application requires a high-performance product for 24/7 continuous operation. Medium-intensity material handling applications require a balance of flexibility, durability and economy – which is exactly where General Tire comes in. These industrial truck and forklift tires are optimized for regular but not extreme loads over short distances. With an outstanding price-performance ratio, they are particularly suitable for multi-shift operations in small to medium-sized industrial companies.

Barum – economical tires for light-duty material handling applications

Barum offers reliable and cost-efficient solutions for industrial applications with short operating times. Barum material handling tires are specially designed for transport over short distances. They are used in regional businesses, craft enterprises and agriculture.

Choosing the right tire to maximize your efficiency

Still unsure? Get expert advice and find your perfect material handling solution.