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IAA 2024

Discover the innovations in transportation

A close-up of a truck tire mounted on a truck

At IAA 2024, several key trends are shaping the future of transportation, including sustainable mobility with electric and hydrogen vehicles, innovations in commercial vehicle technologies, AI-driven advances, and the development of critical infrastructure. These trends reflect the industry's commitment to creating a more efficient and environmentally sustainable future. 

Emphasis on sustainability and innovation

A major focus at IAA 2024 is sustainable mobility, with significant advances in electric and hydrogen-powered vehicles. These technologies are essential for reducing the carbon footprint of the transport sector. Continental is highlighting its latest tire technologies that support these green initiatives, such as the Conti Urban NXT, which includes a high share of renewable and recycled materials and offers improved rolling resistance for electric buses. This commitment to sustainability is in line with the broader industry goal of achieving climate neutrality and minimizing emissions throughout the lifecycle of vehicles and their components. 

IAA Continental trends

Intelligent Services and Software-Defined Commercial Vehicles:

Continental offers high-performance computing and software solutions as well as a comprehensive ecosystem that spans from road to cloud, ensuring seamless connectivity and robust services. 

A black truck on the road

Safe road transport: By integrating radar sensors, cameras, and intelligent safety systems, Continental provides OEMs with turnkey solutions that increase safety and compliance on European roads.

Autonomous transport solutions: Continental‘s autonomous transport technologies deliver faster delivery times, reduce fuel consumption, and increase safety, significantly improving the efficiency of the global supply chain.


Sustainability in Road Transport

By leveraging its materials expertise, Continental enables is customers to move towards sustainable production. Through its innovative tire technologies, services, and digital solutions, Continental helps its customers to operate more energy-efficiently, reduce CO2 emissions and achieve their sustainability goals. 

A truck on the road with mountains in the background

Continental‘s presence at IAA Transportation 2024 underscores its commitment to shaping the future of mobility through innovation and sustainability. Visitors are encouraged to explore these advances and learn more about how the company is driving progress in the transportation industry. For more detailed information and to stay up to date on Continental‘s initiatives during the event, please visit our main website.



Key trends at IAA 2024

IAA 2024 focuses on critical trends that are transforming transportation, such as sustainable mobility with electric and hydrogen vehicles, innovative commercial vehicle technologies, AI integration, and the development of essential infrastructure. These areas highlight the industry's commitment to sustainability, efficiency, and the future of mobility.

Infographic about IAA
Sustainable mobility

Sustainable mobility remains a key focus, with continued advances in electric and hydrogen-powered vehicles. Continental is showcasing its latest tire technologies that support these initiatives, such as the Conti Urban NXT, which incorporates a high share of renewable and recycled materials and offers improved rolling resistance for electric buses. The focus on sustainability is in line with the broader industry goal of achieving climate neutrality and reducing emissions throughout the entire lifecycle of vehicles and their components. 

A truck on a green road
Commercial Vehicle Innovations 

The commercial vehicle segment is witnessing significant innovations, such as Continental's Conti EfficientPro 5, a truck tire designed for energy efficiency and low rolling resistance in long-haul applications. In addition, innovations such as the Conti EcoPlus HT3+ tire, developed for e-trailers, represent key steps towards integrating electric drive axles in trailers. These advances improve fuel efficiency and contribute to the overall sustainability of commercial fleets, marking a shift towards more eco-friendly and cost-effective logistics solutions.

A close up of a steering wheel
AI and Digitalization 

AI and digitalization are transforming the transportation industry. Continental‘s ContiConnect digital solutions, including the latest in-tire sensor technology for real-time tire monitoring, exemplify how AI and connectivity are being used to improve vehicle safety and operational efficiency. These technologies help fleet operators optimize tire usage, reduce downtime and ensure safer operations, making vehicle management smarter and more responsive.

AI visualised as network
Infrastructure Development 

The shift to electric and hydrogen-powered vehicles will require significant infrastructure development, a major theme at IAA 2024. Expanding charging and refueling networks is critical to supporting the widespread adoption of these alternative energy vehicles. Continental is involved in collaborative infrastructure projects that enhance the viability of electric vehicles (EVs) and hydrogen-powered transport. These efforts are essential for overcoming barriers to the transition towards cleaner energy in transportation

Buses driving on a roundabout
Collaborative Efforts for Climate Neutrality  

Achieving climate neutrality is a collective goal for the transport and logistics industry and IAA 2024 will spotlight the collaborative efforts required to achieve this goal. Continental is working closely with partners and customers to develop innovations in material science and digital solutions, which are critical for reducing CO2 emissions and promoting sustainable practices. The company’s focus on making road transport more sustainable, through innovations such as low rolling resistance tires and smart connectivity solutions, demonstrates its commitment to leading the industry towards a greener future. These collaborative initiatives are essential for developing comprehensive strategies that address the environmental impact of transportation.

A group of people in front of a building

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