Ready for Anything

Ready for Anything - Ruban and eRuban Plus are the energy-saving SUV allrounder that get you to both Rural and Urban. The partner for your commute, running errands and the weekend tour. 

Ruban [Roo-bahn] adjective
At home in both rural and urban settings, giving you the freedom to choose; or be ready for anything. 

Tires that respect your lifestyle The perfect blend of control and efficiency. Inspired by the technology used in our well-proven mountain bike tires, the Ruban range has a rugged appearance that’s specifically designed to be chunky at the sides for traction and stability when you encounter wet or loose surfaces. Once back on the road, the confidence-inspiring tread pattern features acompact, fast-rolling center area to retain speed and save energy. Arrive at the shops, café or office feeling cool and calm.