Brand Assets
Find up-to-date tire images, logos, and guidelines for downloading, and use our brand assets to help you with your materials.
- Guidelines
- Logos
- Tires
- Retreads
Logos
USAGE GUIDELINES
- It is not allowed to distort the logo or to alter its proportions in any way.
- It is not allowed to manipulate or change the positions or proportions of the wordmark or the horse symbol.
- It is not allowed to use individual parts of the logo separately.
- It is not allowed to copy the logo with other lettering or to make additional attachments of any kind.
- It is not allowed to reproduce or use the logo in any other colors than those defined by Continental
- Continental
- Retread Solutions
- Other
Logo (no tagline)
Examples of use:
- Global brand management
- Company identification
- Corporate publications
- Building identification
- Product identification
Logo (with tagline)
Examples of use:
- Advertisements, print & online
- Merchandising items
- Advertising banners
- Advertising and sponsor walls
- Film/animated sequences
Stand-alone symbol
Examples of use:
- Round advertising spaces that do not allow main logo
- Merchandising items
Tires
- Long Haul
- Regional
- Construction
- Urban
- On/Off-Road
Retreads
- All-Position
- Drive Position
- Trailer Position
Here we distinguish between two different application formats/media: Print media or media for advertising and exhibition purposes usually require high-resolution and scalable file formats. Media that we typically use for internal purposes such as Office (PowerPoint), or for online/intranet purposes, require low-resolution file formats.
File formats for high-resolution media: All EPS and AI formats are used here. Both are what are called vector graphics, i.e. all fonts are changed into vector paths. Both formats are used for high-resolution graphics and as a rule are required by external service to create all types of publications.
JPG and PNG file formats are used for low-resolution applications/media. The JPG format is a pixel file that should never be used larger than 100% since the quality becomes proportionally worse as the image size is increased. JPG formats have a defined background that cannot be changed, so its use is restricted (for instance in the case of logos). In contrast, the PNG file is stored without a background and can thus be used on various backgrounds.
For a full list of acceptable and prohibited use of logos, colors, and brand elements, please refer to the "Continental Basic Elements" style guide linked above.
Support
Do you have questions about corporate design or need assistance with your project? Our support team will be happy to help you.