Data Protection Notice
Effective Date: 07/01/2023
If you are a California resident, please click here for more information about your specific privacy rights.
ACCESSIBILITY - if you are having any trouble accessing this privacy policy or the website, please email us at privacy@continental.com.
1. Introduction
Continental Tire the Americas, LLC (“Continental”, “us,” “we,” or “our”) collects and processes information about you as described in this Privacy Notice (“Notice”). We are committed to protecting the privacy of those with whom we interact. This Notice contains details about how we collect, use, and disclose Personal Information that we obtain from and about you when you interact with the Website. Please read this Notice carefully.
Applicability: This Notice does not apply to job applicants or our employees, contractors, or agents.
Whenever you interact with us on behalf of another individual or entity, such as by providing or accessing Personal Information about another individual, you represent that your interactions and exchanges comply with applicable data protection laws. You shall have sole responsibility for any violation of privacy laws as a result of a failure to inform the other individual about how their Personal Information will be processed or to obtain any necessary consent from such individual.
Changes: We may update this Notice from time to time. The current Notice will be effective when posted. Please check this Notice periodically for updates. If any of the changes are unacceptable to you, you should cease interacting with us. When required under applicable law, we will notify you of any changes to this Notice by posting an update on this website. When required under applicable law, we will seek affirmative consent from you before making material changes to the way we handle Personal Information previously collected from you. If you do not provide such consent, Personal Information will continue to be used in a manner that is consistent with the version of this Notice under which it was collected.
2. Sources of Personal Information
Personal Information refers to any information relating to an identified or identifiable natural person or household (as applicable), and includes the information considered “personal information”, “personal data”, or other substantially equivalent terms defined in applicable data protection laws.
We collect information about you and how you interact with us in several ways, including:
A. Information you provide to us directly. We collect the information you provide to us directly.
B. Information automatically collected or inferred from your interaction with us. We automatically collect technical information about your interactions with us (such as your IP address and browsing preferences).
C. Anonymized demographic information supplied by third parties, such as general, non-identifiable demographic information that is collected when you visit our Website through a browser in which you have a registered account to which you are logged in at the time of your interaction(s) with the Website (e.g., when you visit the Website through Google Chrome and are signed into your Gmail/Google Account).
We may combine information that we receive from the various sources described in this Notice and use or disclose it for the purposes identified below.
3. Types of Personal Information We Collect
We primarily collect contact information and other Personal Information only as necessary to provide the Website and collect and respond to your inquiries and requests. However, your interaction with the Website may vary, and not all types of information identified in this section apply to each interaction. The types of Personal Information that we may have collected about you during the previous 12 months in connection with the Website include:
A. Identifiers, such as your name, alias, zip code, country of residence, email address, phone number, or other similar identifiers.
B. Internet or other electronic network activity information, such as your IP address and information regarding your interactions with our Website. For more information on our collection of this type of information, please see How We Use Cookies and Automatic Data Collection Tools below.
C. General geolocation information, such as approximate location based on IP address.
D. Customer support data, including information collected when you contact us for help with your use of the Website.
E. Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, or behavior.
Anonymous Data. We may collect certain generalized, anonymized information, including demographic informational (e.g., gender) and non-specific location information and other non-personally identifiable data that is associated with your interactions with the Website. This includes anonymized information that is collected you access or interact with the Website through third parties such as Google (e.g., when you access the Website through a browser to which you are logged into your Gmail/Google account). This information is anonymized, is not attributed to any specific interaction with the Website and cannot be used to identify you or any specific individual. For additional information regarding these third parties’ data sharing practices, please review their respective Privacy Policies and privacy settings.
4. How We Use Your Personal Information
We may use each category of your information described above in the following ways:
A. To enable interactions between you and us, such as to facilitate online purchases of our products; process shipping and returns; register and administer your account, provide you with and support your interactions with us; diagnose, repair and track service and quality issues; facilitate an order, download, return, or exchange; provide requested product information; communicate with you about your account or our data practices; install and configure changes and updates to programs and technologies related to interactions with us; authenticate those who interact with us; or to respond to your requests, complaints, and inquiries.
B. For our own internal business purposes, such as to evaluate or audit the usage and performance of programs and technologies related to interactions with us; evaluate and improve the quality of your interactions with us and programs and technologies related to interactions with us; design new services; process and catalog your responses to surveys or questionnaires (e.g., customer satisfaction reviews); perform internal research for technological development and demonstration; conduct data analysis and testing; maintain proper business records and other relevant records.
C. For legal, safety or security reasons, such as to comply with legal requirements; protect our safety, our property or rights of those who interact with us, or others; investigate and respond to claims against us, our customers, our partners, and our employees; address security and health and safety issues (including managing spread of communicable diseases; and detect, prevent, and respond to security incidents or other malicious, deceptive, fraudulent, or illegal activity.
D. For marketing. We may use your Personal Information to market our products or services or those of third parties, such as our business partners. We may use your Personal Information when you participate in marketing surveys, questionnaires, promotions, events or contests. We may use your Personal Information to enhance our content and to potentially send you commercial emails.
1. Unsubscribing to promotional email messages. To opt-out of receiving promotional email messages from us, please click on the "Unsubscribe" link contained at the bottom of each email or by contacting us using the contact information identified below. You may still receive emails on important topics from us, such as emails about your transactions with us or concerning legal topics.
E. For any other purposes for which you provide consent.
5. To Whom Do We Disclose Your Information?
We may share your Personal Information with the categories of recipients described below:
A. Affiliates and subsidiaries. We may disclose your Personal Information within our group of companies, which includes parents, corporate affiliates, subsidiaries, business units and other companies that share common ownership for the purposes described above.
B. Third party service providers. We may disclose your Personal Information to third party service providers working on our behalf in order to facilitate our interactions with you or request or support our relationship with you, such as hosting service providers, IT providers, operating systems and platforms, internet service providers, analytics companies, and marketing providers (e.g., we may disclose your email address to our outbound email marketing provider). We may contract with other companies to provide certain services, including identity verification, email distribution, market research, and promotions management. We provide these companies with only the information they need to perform their services and work with them to ensure that your privacy is respected and protected.
C. Professional consultants. We may disclose your Personal Information to our professional consultants who are bound by confidentiality and professional obligations, such as our accountants, lawyers, financial advisors, and audit firms.
D. Vendors necessary to complete transactions you request. If we engage in a transaction, we may share Personal Information with supporting vendors such as shipping companies, payment processors, and logistics providers.
E. Business Partners. We may also provide your Personal Information or provide access to your Personal Information to our business partners, such as marketing and advertising partners, social media companies, and companies that operate cookies and other automated data collection technologies as described in the How We Use Cookies and Automatic Data Collection Tools section below. If legally required, we will obtain your consent before engaging in such disclosures.
F. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes. We may disclose your Personal Information to third parties such as law enforcement or other government agencies to comply with law or legal requirements; to enforce or apply our Terms of Use and other agreements; and to protect our rights and our property or safety of our users or third parties.
G. In connection with a transaction. If we sell some or all of our assets, merge or are acquired by another entity, including through a sale or in connection with a bankruptcy, we will disclose your Personal Information as part of that transaction.
We may also de-identity, anonymize, or aggregate Personal Information to disclose to third parties for any purpose.
6. Your Rights
Please note that under applicable data protection laws and regulations you may have the following rights in connection with Continental’s processing and use of your Personal Information:
- Right of Information/Notice. You have the right to be informed about the types of Personal Information that we collect and how we use such Personal Information. Continental provides this Policy, detailing how Personal Information is processed, including the third parties with which Continental has shared your Personal Information. Continental will provide updated notice and information any time the types of Personal Information processed and/or Continental’s use and sharing of your Personal Information materially change.
- Right to Revoke Consent (where applicable). Where processing of your Personal Information is based upon your consent, you may withdraw consent at any time, and Continental will stop processing and delete your Personal Information, subject to Continental’s right to retain the data as allowed for lawful purposes, including to comply with its legal obligations and to use it exclusively on an anonymized basis. Consent must be withdrawn in writing to privacy@continental.com. See the How We Use Cookies and Automatic Data Collection Tools section below for additional information regarding placement of cookies and associated processing activities and how to modify your privacy settings.
- Right of Access. You may obtain from Continental confirmation regarding whether Personal Information is being processed and, if it is, access to the Personal Information and additional information about the processing of such Personal Information.
- Right to Correction/Rectification. You may have inaccurate Personal Information corrected and have incomplete Personal Information made complete.
- Right to Deletion. You may have Personal Information deleted in certain circumstances.
- Right to Restrict Processing. You may have additional processing of Personal Information restricted and/or temporarily blocked while the sufficiency, necessity, accuracy, or legality of processing of the Personal Information is contested.
- Right to Data Portability. You may be able to receive Personal Information for the purpose of providing that Personal Information to another controller, either through you as our business customer or directly by Continental.
- Right to Object. You may object, at any time and on grounds relating to their particular situation, that processing of Personal Information is unnecessary or excessive.
- Right to Complain to the Relevant Supervisory Authority. If you have a complaint about our privacy practices, you have the right to submit a complaint to a relevant supervisory authority.
You may exercise your rights by using the contact information set forth in Section 11 below. You may correct or update any of the Personal Information You provided to Us when You registered for an account on the Website by editing your Registered User profile.
We may request additional information from you as necessary to allow you to exercise your rights, and we may deny your request where we have a legitimate basis to do so.
7. Security and Retention
We maintain reasonable security procedures and technical and organizational measures to protect your Personal Information against accidental or unlawful destruction, loss, disclosure, alteration, or use. But no security measures can be 100% effective, and we cannot guarantee the security of your information, including against unauthorized intrusions or acts by third parties.
We retain your Personal Information as long as necessary to fulfill the purposes outlined in this Notice unless we are required to do otherwise by applicable law. This includes retaining your Personal Information to provide you with the products or services you have requested and interact with you; maintain our business relationship with you; improve our business over time; ensure the ongoing legality, safety and security of our services and relationships; or otherwise in accordance with our internal retention procedures. Once you have terminated your relationship with us, we may retain your Personal Information in our systems and records in order to ensure adequate fulfillment of surviving provisions in terminated contracts or for other legitimate business purposes, such as to enable easier future user onboarding, demonstrate our business practices and contractual obligations, or provide you with information about our products and services in case of interest.
8. Children's Privacy
Interactions with us are intended for individuals 16 years of age and older. Our interactions are not directed at, marketed to, nor intended for, children under 16 years of age. We do not knowingly collect any information, including Personal Information, from children under 16 years of age. If you believe that we have inadvertently collected Personal Information from a child under the age of 16, please contact us at the address below and we will use reasonable efforts to delete the child’s information from our databases.
9. External Links
When interacting with us you may encounter links to external sites or other online services, including those embedded in third party advertisements or sponsor information, which we do not control. We are not responsible for the privacy practices and data collection policies for such third party services. You should consult the privacy statements of those third party services for details.
10. Terms of Use
The Terms of Use for interactions with us is incorporated by reference into this Notice, and can be found at https://www.continental-tires.com/us/en/legal-pages/legal-notice.html.
11. Contact Info/Exercising Your Rights
If you have questions regarding this Notice or if you would like to exercise any of your rights described in this Notice, please contact us at:
WEBFORM: Click Here
EMAIL: privacy@continental.com
PHONE: (833) 656-0555
12. How We Use Cookies and Automatic Data Collection Tools
The Website uses cookies, analytics tools, pixels, and other solutions that may automatically collect your information. When you visit and interact with the Website, information can be stored on your computer in the form of cookies, and other information may be automatically collected from your interaction with the Website. Technically necessary cookies are only used to ensure the operation of the Site. Further cookies are only set only upon your affirmative acceptance of such cookies. For additional information regarding the use of cookies, please see our Cookie Settings where you may also review and modify your current cookie settings.
You can choose not to accept cookies in your browser settings. Please note, however, that several functions may not be available.
SUPPLEMENT FOR CALIFORNIA RESIDENTS
This section applies only to California residents. It does not apply to the following information:
- Information about individuals who are not California resident
- Information about our own job applicants or our employees, contractors, or agents.
Pursuant to the California Consumer Privacy Act of 2018 (the “CCPA”), in the table below we provide a summary of the Personal Information we collected and disclosed in the prior 12 months. We do not knowingly sell or share any Personal Information of minors under the age of 16.
Categories of Personal Information We Collect | Categories of Third Parties With Whom We Disclose Personal Information for a Business Purpose | Categories of Third Parties to Whom Personal Information is Sold or Shared |
Identifiers, such as your name, alias, zip code, country of residence, email address, phone number, or other similar identifiers. |
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Personal information subject to the California Customer Records Act, such your name contact information, and other similar records. The Personal Information included in this category may overlap with other categories. |
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Internet or other electronic network activity, such as your IP address and information regarding your interactions with our Website. |
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Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, or behavior. |
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Your Rights
California residents have certain rights, subject to legal limitations, regarding the collection, use, and sharing of Personal Information.
- Right to Know. You may have the right to request information about the categories of Personal Data we have collected about you, the categories of sources from which we collected the Personal Data, the purposes for collecting, selling, or sharing the Personal Data, and to whom we have disclosed your Personal Data and why. You may also request the specific pieces of Personal Data we have collected about you.
- Right to Delete. You have the right to request that we delete Personal Information that we have collected from you.
- Right to Correct. You have the right to request that we correct inaccurate Personal Information that we maintain about you.
- Right to Opt-Out. You have the right to opt out of the sale or sharing of your Personal Information.
In order to fully exercise the Right to Opt-Out you must disable the use of marketing/advertising cookies and other tracking technologies in your Cookie Settings. You must complete this step on each of our websites and from each browser and on each device that you use. These steps are necessary so that we can place a first-party cookie signaling that you have opted out on each browser and each device you use. Please note:
a. If you block cookies, we will be unable to comply with your request to opt out with respect to device data that we automatically collect and disclose to third parties online using cookies, pixels, and other tracking technologies.
b. If you clear cookies, you will need to disable the use of all advertising cookies and tracking technologies in the preference center again on each browser on each device where you have cleared cookies.
To the extent required by law, we will honor opt-out preference signals sent in a format commonly used and recognized by businesses, such as an HTTP header field or JavaScript object. We will process opt-out preference signals at the browser level.
How to Exercise Your Rights: You may exercise these rights as described in Section 11 above. Your Right to Opt-Out may be exercised in the manner described in this supplement. We may deny your request where we have a legitimate basis to do so.
We will not discriminate against you, in any manner prohibited by applicable law, for exercising these rights.
Verification: In order to exercise your rights, we will need to obtain information to locate you in our records or verify your identity depending on the nature of the request. In most cases, we will collect some or all of the following data elements: first and last name, email address, and telephone number. In some cases, we may request different or additional information, including a signed declaration that you are who you say you are. We will inform you if we need such information.
Authorized Agents: Authorized agents may exercise rights on behalf of consumers by emailing us at privacy@continental.com, or by calling (833) 656-0555 and indicating that they are submitting the request as an agent. We may require the agent to demonstrate authority to act on behalf of the consumer by providing signed permission from the consumer. We may also require the consumer to verify their own identity directly with us or to directly confirm with us that they provided the authorized agent permission to submit the request.
Timing: We will process Right to Opt-Out requests within 15 business days. We will respond to Right to Delete, Right to Correct, and Right to Know requests within 45 days unless we need more time, in which case we will notify you and may take up to 90 days total to respond to your request.
This Notice was last updated on July 10, 2023.